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Virtual beauty product try-ons and sample ordering have roles to play in reaching consumers.
July 14, 2022
By: TOM BRANNA
Editor
The Estée Lauder Cos. has a huge presence in-store, online and on social media, too. The omni-channel approach is critical post-covid, when consumers are accustomed to researching products before purchasing them in-store or online. Jane Lauder, chief data officer and EVP-enterprise marketing, told WWD that channels like Instagram and TikTok can showcase real consumers talking about what’s important to them. Their excitement about beauty helps convince others to try a lipstick, nail enamel or ...
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